Culture of Shipping

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Build Less

Do less than your competitors to beat them.

Change must be easy and cheap. Lower the cost of change by:

Be Yourself

Smaller companies are closer to customers by default.

The leaner you are, the easier it is to change. Differentiate yourself from bigger companies by:

Make Opinionated Software

The best software has a vision: decide what your vision and run with it.

Build software for general concepts and encourage people to create their own software:

Software is Never Done

Bibliography

Kiko Beats

Kiko Beats